finpeel Answers · UAE · updated 2026-08-14
Not as an unrestricted unregulated marketplace. CBUAE rules specifically address Price Comparison Websites, and insurance companies and insurance-related professions are generally prohibited from dealing with them except through insurance brokers under the applicable framework.
The rules treat price-comparison activity as part of the regulated insurance distribution environment. A website should therefore map its relationship with the licensed broker, customer communications, quote presentation and lead flow before launch.
A site that only publishes generic editorial comparisons can have a different analysis from a platform that collects customer data, produces personalised quotations or facilitates policy sales.
Regulator: Central Bank of the UAE (CBUAE)
Primary sources: CBUAE — Insurance Brokers Regulation · CBUAE — Price Comparison Websites
Directional — not legal advice. Verify with the regulator before committing.
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