finpeel Answers · India · updated 2026-08-14

Do I need SEBI registration to provide investment advice online?

Yes, if the online service amounts to investment advice under SEBI’s Investment Advisers Regulations. The delivery channel—website, app, chat or AI assistant—does not remove the registration requirement.

Generic educational content can have a different perimeter from personalised recommendations made for consideration or within an advisory relationship.

If the product also publishes securities research, executes trades or distributes products, analyse the corresponding SEBI rules as separate activities.

Regulator: Securities and Exchange Board of India (SEBI)

Primary sources: SEBI — Investment Advisers Regulations and Guidelines · SEBI Investor — Investment Advisers

Directional — not legal advice. Verify with the regulator before committing.

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